Retaining patients is easier and less expensive than acquiring new patients
You spent a lot of effort and money to acquire each of your patients, $26 to $125 just to get one person to notice your practice, and more in staff time and budget to convince them to make an appointment. Yet, once they’re in your office, 17 percent will fall off of your calendar before they return for continuing care. You have no control over patient attrition due to relocations or deaths, but you can take action to retain those who become inactive for other reasons. These patients are five to 25 times easier and less expensive to retain than to replace them, and you can increase their lifetime value when you focus on patient retention. Here we provide five tips for keeping patients coming back for the care they need.