How a New Provider Filled Its Schedule Quickly

Brevium recently worked with the leaders of a large ophthalmology practice that had just opened, and they were investigating tactics for filling their patient schedules as quickly as possible. The first avenue they pursued was contacting overdue patients. Contacting overdue patients can seem like a huge chore, but the group simplified the process. They just sent a short message that was easy to respond to. Their message was simple: “Hello Jennifer, according to our records, you are due for your next eye appointment. Scheduling is simple: You can call our office at 770-555-8000, or click this link online Schedule Now. Ask to see one of our new glaucoma specialists: Dr. James Q. Hart, M.D., or Dr. Anthony Z. McMillan, O.D. The practice generated 96 [...]

November 7th, 2022|

Eliminating Your Blind Spots: Lost Patient Sunk-Cost Bias

By Joe Casper, MBA COE   I consider myself a relatively intelligent, savvy professional without bragging or boasting. I've parlayed college and MBA degrees into a successful business career. Despite these credentials and experience, I know how it feels to suffer sunk-cost bias. With sunk-cost bias, you invest in a decision monetarily and emotionally that paralyzes you from making informed course corrections. Sunk-Stock Bias At a previous company, I purchased many company shares that proven experts ultimately envisioned going from around $225 (at the time) to over $300 and beyond. I bought them in the mid-$100s. The company was fundamentally sound, had good management, and its product/R&D portfolio appeared robust. I was excited (and anxious) to ride the stock to riches. Unfortunately, several regulatory [...]

November 2nd, 2022|

Your Patient Communication Practices Are Due for a Checkup

Relying completely on your current patient communication system could leave you missing a large population of patients whom you should be engaging. You have likely committed to a reliable patient recall system and have sunk a lot of money into implementing it. Like most administrators and other practice and business leaders, you turned this system on and, after evaluating results, trust that it is doing its job. However, this might trap you in a sunk-cost bias. Forbes defines this as “It’s our tendency to continue investing in a losing proposition because of what it’s already cost us.” After investing time, money and reputation in a system, decision makers tend to stick with that system even when conditions change or new situations arise.  You Might [...]

November 2nd, 2022|

What to Do When Patients Stop Responding to Texts

You are missing a large number of patients if you rely on texting as your sole means of communication. Active patients will tell you they prefer texts for patient recalls and appointment reminders; that’s why successful practices have adopted this technology. But what about the large number of patients who have stopped responding altogether? You likely have as many as 1,000 to 2,000 of these out-of-compliance patients per provider. They need your practice’s care, but for any number of reasons, they no longer answer your texts.  A study done in March of 2015 tried to figure out why patients avoid medical care, and their conclusion was widely varied results. However, they did say “Understanding why people do not make it through the clinic door [...]

October 24th, 2022|

Build Relationships with Your Patients through Automated Texts and Emails

Building patient relationships through texts and emails sounds like an oxymoron if you’re a baby boomer, but to a Millennial or Gen Zer communicating using these technologies is a no-brainer. They grew up with technology, and they have discovered its advantages.  Consider that texts are convenient and phone calls are disruptive. When the phone rings, the caller expects you to answer immediately, and you are suddenly on the spot. If the caller is a salesperson, you have to decide whether to listen to the pitch and then decide to if you will take the next step. If a friend calls, you have to interrupt your shopping or TV show to engage in a conversation. With texts, you enjoy the immediacy of the message, but [...]

August 29th, 2022|

Communicate the Way Your Patients Prefer and Will Respond

It can be hard to know! Your practice has likely automated its patient communications, taking advantage of texting and emails. These methods are usually effective and are much cheaper in staff time and postage than mailing postcards and making phone calls. Texting and emailing are popular methods, especially with Millennials and Generation Zers, 75 percent of whom prefer texting almost exclusively. In fact, Linkedin did a blog about meeting vs. texting preferences for Millennials and Generation Zers. They talked about how they communicate differently than past generations. Linkedin said, “Recognizing these differences and adapting your company’s communication style accordingly is essential. With the right strategies, businesses can embrace the new communication preferences of Millennials and Gen Z.” While this might be true for some [...]

August 18th, 2022|

For medical practices aspiring to top performance, Brevium’s data-driven approach and software drive superior financial and clinical results by optimizing the patient appointment lifecycle.™

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