5 Reasons Why You Need to Focus on Patient Reactivation
Successful practices are constantly seeking new and innovative ways to get patients through their doors, often pursuing marketing strategies aimed at new customers. While attracting new patients should always have a place in a practice’s marketing plan, efforts to reactivate former patients are just as important—if not more so. And yet, patient reactivation remains a weak spot for most of the healthcare industry with about 30 percent of practices using these strategies {{https://www.practicebuilders.com/blog/patient-reactivation-strategies-tips-and-best-practices/}} Below are five reasons why you should focus on patient reactivation: Reactivating former patients is more cost-effective than marketing to new ones. Patients who have previously been treated at your office are more likely to return, especially if they had a positive experience; therefore, they do not require an extensive marketing plan to get them back through your door. This means your practice does not have to waste valuable time prospecting for all new patients and building relationships with them when your inactive patients already know and trust you. According to Harvard [...]