What to Do When Patients Stop Responding to Texts

You are missing a large number of patients if you rely on texting as your sole means of communication. Active patients will tell you they prefer texts for patient recalls and appointment reminders; that’s why successful practices have adopted this technology. But what about the large number of patients who have stopped responding altogether? You likely have as many as 1,000 to 2,000 of these out-of-compliance patients per provider. They need your practice’s care, but for any number of reasons, they no longer answer your texts.  A study done in March of 2015 tried to figure out why patients avoid medical care, and their conclusion was widely varied results. However, they did say “Understanding why people do not make it through the clinic door [...]

October 24th, 2022|

Build Relationships with Your Patients through Automated Texts and Emails

Building patient relationships through texts and emails sounds like an oxymoron if you’re a baby boomer, but to a Millennial or Gen Zer communicating using these technologies is a no-brainer. They grew up with technology, and they have discovered its advantages.  Consider that texts are convenient and phone calls are disruptive. When the phone rings, the caller expects you to answer immediately, and you are suddenly on the spot. If the caller is a salesperson, you have to decide whether to listen to the pitch and then decide to if you will take the next step. If a friend calls, you have to interrupt your shopping or TV show to engage in a conversation. With texts, you enjoy the immediacy of the message, but [...]

August 29th, 2022|

Communicate the Way Your Patients Prefer and Will Respond

It can be hard to know! Your practice has likely automated its patient communications, taking advantage of texting and emails. These methods are usually effective and are much cheaper in staff time and postage than mailing postcards and making phone calls. Texting and emailing are popular methods, especially with Millennials and Generation Zers, 75 percent of whom prefer texting almost exclusively. In fact, Linkedin did a blog about meeting vs. texting preferences for Millennials and Generation Zers. They talked about how they communicate differently than past generations. Linkedin said, “Recognizing these differences and adapting your company’s communication style accordingly is essential. With the right strategies, businesses can embrace the new communication preferences of Millennials and Gen Z.” While this might be true for some [...]

August 18th, 2022|

Build Your Patient Relationships on Trust

The most important relationship in your practice is between the doctor and the patient. And the foundation of that patient relationship is trust. The patient must trust their doctor to diagnose their conditions and provide the best possible care. The doctor must trust that the patient provides honest and complete explanations and is open to the doctor’s recommendations. Without trust, patients will change doctors.  Interpersonal trust is a belief that both people in the relationship will act in both party’s common interests. Trust is an emotion, where patients are comforted by their doctor’s caring attitude and thus willingly depend on the care giver’s intentions. (( Patients’ trust in doctors is confidence that the doctor will act in their best interest. Trust includes communication, compassion, [...]

August 2nd, 2022|

Four Ways You Can Make Your Patients More Comfortable

Many people—up to 25 percent—avoid medical care because they are uncomfortable visiting their healthcare provider. They might be anxious about their physical pain, they don’t fully trust that their caregiver is committed or capable of dealing with their condition, or the medical odors and stark surroundings distress them.  Ensuring you provide comfort to patients is important for two reasons. First, to convince patients to visit your office for important healthcare, they need to feel comfortable. Second, patient comfort is essential to the healing process. When patients are anxious, their cortisol increases, and they recover more slowly. One study showed that patients with moderate stress experienced 17 percent more postoperative complications and a readmission rate that was 20 percent higher. Another study showed that patients [...]

July 22nd, 2022|

Answer Your Phones to Keep Patients Coming Back

Your phone is the lifeline between your patients and your practice. Despite the move to automated systems such as texting and email for scheduling appointments and sending reminders, the telephone is the tool of choice when a patient contacts your office for the first time, and it is the primary means of getting answers to insurance, billing and other inquiries, where the patient has a specific question and wants an immediate answer.  Answering the phone is also one of the most disruptive activities in the office. How you manage your phones is thus a two-edged sword. How successful your office etiquette is can make or break the efficiency and effectiveness of your office with patients. Use the tips below to build an optimal plan [...]

July 7th, 2022|

For medical practices aspiring to top performance, Brevium’s data-driven approach and software drive superior financial and clinical results by optimizing the patient appointment lifecycle.™

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